TL;DR: Matthew and Camila McConaughey’s Pantalones Organic Tequila has teamed up with Yeti on “A Lot Cooler,” a limited-edition cooler featuring a custom Pantalones design, sized to hold a full case (six bottles) of tequila. It’s priced at $250 and available for preorder.
Matthew McConaughey’s tequila brand is putting its own spin on his most famous line.
Pantalones Organic Tequila, which he co-founded with his wife Camila, has teamed up with Yeti to launch “A Lot Cooler” — a limited-edition cooler that’s more or less an inside joke turned real product, referencing McConaughey’s “It’d be a lot cooler if you did” line from Dazed and Confused. Priced at $250, it’s now available for preorder.
The launch comes with a new video, and it’s delightfully ridiculous. McConaughey’s whole pitch is that a margarita makes everything better — and he means everything. The two eventually kick back on the tailgate of a pickup truck next to the custom Yeti cooler, margaritas in hand.
The cooler is built for basically any outdoor plan you throw at it — beach days, backyard hangouts, tailgates, or boat trips. It’s got Yeti’s rugged, durable build quality, finished with exclusive Pantalones branding on top, so it’s still functioning as a high-quality cooler. Pack it with tequila, margarita fixings, and snacks, and you’re covered for the day.
Pre-order “A Lot Cooler” now at Pantalones.
Source: https://mashable.com/life/pantalones-yeti-cooler-preorder
