Today, Amazon announced that its annual Prime Big Deal Days event will run from Tuesday, Oct. 6, through Wednesday, Oct. 7. The 48-hour sale for Prime members, often referred to as “October Prime Day,” serves as the retail giant’s unofficial kickoff for the holiday shopping season.
Amazon moved up its flagship Prime Day sale from mid-July to late June this year, reportedly because of the timing of the FIFA World Cup and the U.S. 250th anniversary. But Prime Big Deal Days is happening during its usual fall time slot.
What is Prime Big Deal Days?
Credit: Amazon
Prime Big Deal Days is a two-day, members-only sale that Amazon puts on every year in early October, a little over a month before Black Friday.
Amazon held its first fall Prime event in 2022, positioning it as “a chance to kick off the holiday shopping season early.” That year, the event was called the Prime Early Access Sale. In 2023, Amazon renamed it to Prime Big Deal Days and expanded its scope to cover “everything Prime members need for Autumn,” including early holiday offers and deals on seasonal household essentials like groceries.
Other retailers like Walmart, Best Buy, and Target typically run their own sales alongside Prime Big Deal Days. At the time of writing, none of them had announced their counter-programming just yet.
What kinds of deals will be available during Prime Big Deal Days?
Prime Big Deal Days’ deepest discounts typically go to Amazon devices like Kindle e-readers, Fire TVs, and Echo smart speakers. (It is an Amazon event, after all.) Shoppers can also usually take advantage of extended free trials for Amazon services like Amazon Music Unlimited.
Beyond the Amazon of it all, Prime Big Deal Days normally features deals on products from popular brands like Apple, Bissell, Bose, Dyson, Eufy, Keurig, KitchenAid, Lego, Ninja, Samsung, Shark, and Sony. That includes gadgets like headphones, earbuds, laptops, tablets, TVs, gaming gear, and robot vacuums.
We expect Prime Big Deal Days tech deals to be especially popular this year, given the ongoing RAM shortage that’s forced extensive price hikes across the market. Just last month, Amazon itself raised the prices of over 20 of its devices due to “significant increases in memory and storage component costs,” a company rep told Fortune.
Early Prime Big Deal Days offers could start to pop up as soon as this week.
Do you need to be a Prime member to shop the sale?
Credit: Amazon
Like summer’s main Prime Day sale, Prime Big Deal Days is only open to members of Amazon’s Prime program. However, you’re still eligible for the deals even if you’re only on a trial Prime membership. Most people get 30 days free, but college students and those ages 18 to 24 get six whole months of Prime for free through the Prime for Young Adults program.
Visit amazon.com/amazonprime to sign up for Prime. Just remember to cancel your membership before the trial period expires to avoid having your account converted to a paid subscription. (Amazon currently charges $14.99 per month or $139 per year; Prime for Young Adult members receive a 50% discount.)
Source: https://mashable.com/life/amazon-prime-big-deal-days-dates-2026
